The New Internet Owners( Gen Z), The grit, the fast life, the nonchalance and the overtly extremist – these new sets of generation arising are ignoring what matters, cos of their penchant for being UNRULY.
The best definition that resonates with the raving generation is seen on Investopedia. According to the economic-based site, Gen Z is the name given to the current generation of young people by many demographic researchers. According to the Pew Research Center, Generation Z consists of people born between 1997 and 2012. The oldest of this generation are reaching 25 years of age, with many now out of college, getting married, and starting families. They follow on the heels of the millennials (born between 1981 and 1996).
These generations are the ones that lord over the internet, and are powering the fastest growing social platform in the world, Tik-Tok. To many behavioural scientists, they see these sets of people as those with a photographic memory, they don’t stay with things for too long, little wonder they live with trends, and are wildly innovative and explorative. In the other vein, there are too many issues this generation barely pay attention to; they want fast money and a few work hour.
Post COVID-19 ushered most of them to adolescence, and the way and life of that very period, they have refused to switch to the normal. Most of them are engrossed in WFH(Work from Home) and some, Hybrid. From the United States to the even United Kingdom, the same has been followed and heard. The baby boomer and partly millennial generation planned their life – from working 9 – 5 to buying insurance( From cars, life, houses, etc). These days, they care less, all they want is to flaunt their little winnings via social media. As the world is going digital, the need for every sane brand to switch their gear towards the platform they boss over, with content that has strong appeal to them.
Getting them to do the needful:
For instant, Insurance companies should employ the services of content creators to tailor content that has a strong appeal to their very many products. These will help pass the message and get them on board. These will make them switch towards patronizing Insurance products, from insuring their gadgets, their content creations, investments, etc. The need for a wide media awareness and even Ads are another means to get through to them. Run an Ad tailored for them, where a fellow Gen Z will discuss the very many gains they get from buying insurance, how much confidence they have in the products and lots more. They have demigods that everything they do and say, they follow, that’s a very great start to get them to know about it more.
High School Invasion:
There should also be a need for students to have an idea of how Insurance works while in high school. It should either be included in one of their school courses and/or an awareness program by the American Insurance Association, where they will go with a select team to educate young minds on the importance of Insuring and the very many benefit attached to it. Like they say, Train them when they are young and they will never depart from it – such orientation will give them the necessary boost they need to have a full grip of what it entails.