I’ve labored all my profession as an engineer, and have seen many inventions at Samsung that push the boundaries of what is doable with smartphones. Our mission is, and all the time has been, to create know-how that makes individuals’s lives higher. Ten years in the past, we got down to create transformative know-how by trying on the one factor all smartphones have been synonymous with – a flat, rectangular display. We requested ourselves a easy query: How can now we have all of it – a much bigger display and higher portability?
We have seen a possibility to not solely design a brand new look but in addition to create new experiences that have been by no means doable with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the primary ever Galaxy foldable smartphone in 2019 and have modified the way forward for our trade since then.
Final 12 months, we noticed almost 10 million foldable smartphones shipped worldwide. That is an trade improve of greater than 300% from 2020, and I count on this speedy progress to proceed. We now have reached the second when these foldable units have change into widespread and are in better demand within the smartphone market basically.
Most significantly, Samsung Galaxy foldable units have modified the best way we use cellular units and have helped allow higher life for customers around the globe.
As life evolve, a brand new legacy unfolds
The world is extra linked than ever and transferring at a a lot sooner tempo. Work and play blended, and the traces between the bodily world and the digital world grew to become blurred. The place we flip to work, leisure, wellness and extra is one place – our cellphone. As such, our customers want a versatile system to maintain up with their each day necessities.
The Galaxy Fold and Galaxy Flip each fulfill this mandate. Final 12 months, 70% of foldable Galaxy customers turned to Flip to assist them see the world from a special perspective. Flip customers love having a tool constructed for self-expression, whether or not by selecting daring shade selections for his or her system or taking photographs in a brand new means with Flex mode.
It is a totally different expertise with the fold. Almost one in three Galaxy foldable customers final 12 months selected this final productiveness system, which enabled them to do extra with single, ultra-connected computing. Fold customers love the multitasking functionality of a display that doubles in dimension, to allow them to be extra environment friendly and get issues completed sooner.
Each foldable customers have enthusiastically embraced what we created. Their response is our largest catalyst transferring ahead, which is why we’re dedicated to this journey to hunt new potentialities for innovation in cellular units.
This 12 months, we have made advances in each element and unlocked new experiences which are enabled by these conduct change units. I am glad to see individuals discovering new methods to do extra of the issues they love with the brand new foldable system.
After all, this could not have been doable with out the open collaboration and shared want with our companions to consistently carry new improvements to the cellular class. We work with trade leaders together with Google, Microsoft, and different service companions to increase doable experiences all through the foldable ecosystem.
Redefining what’s doable for individuals all over the place
Three years in the past, the folds of the Samsung Galaxy might be summed up in a single phrase: radical. Nevertheless, it quickly grew to become clear that this revolutionary and versatile design matches completely in fashionable life. In consequence, what was a brand new day three years in the past is now the favourite of tens of millions.
On the upcoming Unpacked Present on August tenth, you will discover that the affect of our improvements is not nearly what know-how can do. It comes right down to what you are able to do. We now have as soon as once more drawn inspiration from our most essential supply – Galaxy customers – to push the boundaries of what’s doable.
I am unable to wait to indicate you the capabilities of the brand new Samsung Galaxy foldable as a really perfect software for each productiveness and self-expression. Now, you are able to do greater than you ever thought doable, without delay, on one system.
Get able to reveal your world.